If you’re having a hard time getting anyone to see your posts and follow you, then a lot of the time you spend on social media is wasted. For content marketing to work in the face of this kind of competition, creating lots of content isn’t enough. Making sure the content is unique and high quality isn’t enough. Even amazing content that’s like nothing else out there won’t make a mark unless you also commit to content promotion. Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs.
I don’t actually have cowboy boots, despite living in Texas. Mentioned you in our latest article, , and wanted to give you a heads up. Processize things to reduce time and increase efficiency . This is network knowledge at this point and I’ve just taken advantage of having a lot of smart friends. From non-profits and small businesses to governments and the Fortune 500, we partner with organizations large and small to transform the way they do business.
Social media is a powerful online marketing tool that has been proven to influence consumer decision-making. Statistics have shown that 46 percent of consumers’ decision to patronize or purchase a product or service was influenced by a social media post. As for other content promotion channels, email marketing came in third at 86%, and guest posts came in fourth at 73%, showing these promotion methods are almost just as essential as social. See the full breakdown of top results, by percentage, below. We also gathered several responses on maximizing email and guest post opportunities in the detailed insight section of this round-up. For most businesses, the most popular and effective paid advertising channels are Google Ads and social media ads such as Facebook.
This serves to encourage repeat sales with cross-selling and up-selling opportunities. We maintain steady focus on building the value delivered to that customer over time. Can you see the importance of content marketing’s fundamental role in all other areas of your digital marketing strategy? It’s the common thread that integrates your campaigns and makes them work. When you develop email content that is engaging and valuable, it encourages readers to take the next step.
I see some extremely competent bloggers republishing posts with no changes at all. Read more about buy Insta Followers here. Unfortunately, some of the “content promotion” I’ve seen on LinkedIn could legitimately be called spam. And there is enough of it on some groups to warrant the term “plague”. I’m talking about content with typographical errors in the headline, or content that’s all opinion with no research to back it up.
Most content promotion efforts are doomed before they even start, because great content promotion starts long before you even start creating content. If you create the content first and then think about ways to promote it, you’re going at it backwards. WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing.
Organic search is hugely helpful for content marketing, but only when people can actually organically find the content. Keywords will be your savior here, and programs like the Moz Keyword Explorer can be a great help. Moz is any marketers best friend, and it’s definitely one of this marketer’s best friends. From SEO keyword research help to great content, Moz has a lot of great resources. Or, just learn how to use other channels , effectively straight from an inside source. You can’t get more expert level than hearing about LinkedIn content marketing from LinkedIn itself.
